Simplicity

Simplicity is genius at work.

Simple sells.

Simple cuts.

Simple says more with less.

It's clear as a blue sky.

Simple isn't easy to come by.

It's the distillation of a lot into a little.

It's Apple's "Think Different."

It's Volkswagen, "Think Small."

Or De Beers, "A Diamond is Forever."

Simplicity says what complicated can't.